01.07.2011

Ideo Takes on The Government

In our June 2011 issue, Peter Hall writes about the fascinating relationship that the giant design consultancy, IDEO, has with a very particular type of client – governmental agencies. The firm’s trademark design thinking method is showing mammoth bureaucratic juggernauts like the Social Security Administration a deep insight into who uses their services, and how they can help streamline even the most convoluted process, allowing government officials to effectively reach out to the citizens who need them (while saving costs). In the process, IDEO also had its own significant learning curve on how to use design to fix problems in governance.
There are some interesting parts to that journey that we couldn’t share with you in the magazine, like the videos produced by the firm as part of two projects: monitoring energy use in buildings operated by the General Services Administration (GSA), and helping Clark Realty understand what kind of housing wounded veterans really need>>

(Via Metropolismag.com)

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